{"id":2690,"date":"2019-09-01T23:00:56","date_gmt":"2019-09-01T23:00:56","guid":{"rendered":"https:\/\/162.241.175.74\/sitio\/?page_id=2690"},"modified":"2023-08-30T18:23:32","modified_gmt":"2023-08-30T23:23:32","slug":"gestion-comercial-y-mercadeo","status":"publish","type":"page","link":"https:\/\/utap.edu.co\/sitio\/gestion-comercial-y-mercadeo\/","title":{"rendered":"Gestion comercial y mercadeo"},"content":{"rendered":"<div id=\"pl-2690\"  class=\"panel-layout\" ><div id=\"pg-2690-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-2690-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2690-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-bd1185e8e8f4-2690\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pg-2690-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-2690-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2690-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"padding-programas\" class=\"panel-widget-style panel-widget-style-for-2690-1-0-0\" ><div id=\"pl-w6149e1eab480a\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eab480a-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab480a-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab480a-0-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"0\" ><div id=\"texto-encabezados\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab480a-0-0-0\" >\t\t\t<div class=\"textwidget\"><p>PROGRAMA <strong>TECNOL\u00d3GICO<\/strong> EN <b>GESTI\u00d3N COMERCIAL Y MERCADEO<\/b><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-w6149e1eab480a-0-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"1\" ><div id=\"texto-cuerpos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab480a-0-0-1\" >\t\t\t<div class=\"textwidget\"><p>A trav\u00e9s de la formaci\u00f3n de l\u00edderes en Gesti\u00f3n Comercial y Mercadeo podemos impactar positivamente al pa\u00eds y al mundo, pues ellos ser\u00e1n los encargados de implementar estrategias para el desarrollo de bienes y servicios en las organizaciones, basados en investigaciones que den respuesta a las necesidades de los clientes.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-w6149e1eab480a-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab480a-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab480a-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"2\" ><div id=\"pl-w6149e1eab489d\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eab489d-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab489d-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab489d-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"0\" ><div id=\"flex-horizontal\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab489d-0-0-0\" ><div id=\"pl-w6149e1eab48f3\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eab48f3-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab48f3-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab48f3-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"img-icon\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab48f3-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-dbf295114b96\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w6149e1eab48f3-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab48f3-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"texto-titulos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab48f3-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Perfil Profesional<\/strong><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w6149e1eab489d-0-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"1\" ><div id=\"texto-cuerpos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab489d-0-0-1\" >\t\t\t<div class=\"textwidget\"><p>El Tecn\u00f3logo Profesional en Gesti\u00f3n Comercial y Mercadeo debe de estar bien informado para distribuir, exponer sus propias ideas y analizar el mercado y las empresas del mundo de hoy. Por tal motivo esta en capacidad de desarrollar planes de venta, entregar sus conocimientos a la investigaci\u00f3n, gesti\u00f3n comercial y todos los medios para ubicar proyectos en un mercado objetivo. El Profesional en Mercadeo y Ventas, tiene la suficiente habilidad para descifrar im\u00e1genes, s\u00edmbolos, palabras, nuevas realidades y propuestas para poder transformar las empresas mediante las oportunidades de proyecci\u00f3n e investigaci\u00f3n de mercados.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w6149e1eab480a-1-0-1\" class=\"so-panel widget widget_siteorigin-panels-builder\" data-index=\"3\" ><div id=\"pl-w6149e1eab833b\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eab833b-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab833b-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab833b-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"0\" ><div id=\"flex-horizontal\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab833b-0-0-0\" ><div id=\"pl-w6149e1eab83ad\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eab83ad-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eab83ad-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab83ad-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"img-icon\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab83ad-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-dbf295114b96\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w6149e1eab83ad-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eab83ad-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"texto-titulos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab83ad-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Perfil Ocupacional<\/strong><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w6149e1eab833b-0-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"1\" ><div id=\"texto-cuerpos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eab833b-0-0-1\" >\t\t\t<div class=\"textwidget\"><p>El Tecn\u00f3logo en Gesti\u00f3n Comercial y Mercadeo esta en capacidad\u00a0 de desempe\u00f1arse en :<\/p>\n<ul>\n<li>Gerente comercial y de Mercadeo<\/li>\n<li>Asesores comerciales y supervisores de ventas<\/li>\n<li>Trabajar desarrollando campa\u00f1as publicitarias<\/li>\n<li>Manejar su propia empresa de mercadeo y ventas<\/li>\n<li>Manejar, dirigir, organizar, ejecutar y controlar departamentos dedicados a la comercializaci\u00f3n de tangibles e intangibles.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w6149e1eab480a-1-0-2\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"4\" ><div id=\"pl-w6149e1eabc385\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eabc385-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eabc385-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eabc385-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"0\" ><div id=\"flex-horizontal\" class=\"panel-widget-style panel-widget-style-for-w6149e1eabc385-0-0-0\" ><div id=\"pl-w6149e1eabc40d\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eabc40d-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eabc40d-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eabc40d-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"img-icon\" class=\"panel-widget-style panel-widget-style-for-w6149e1eabc40d-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-dbf295114b96\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w6149e1eabc40d-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eabc40d-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"texto-titulos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eabc40d-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Objetivos del Programa<\/strong><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w6149e1eabc385-0-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"1\" ><div id=\"texto-cuerpos\" class=\"panel-widget-style panel-widget-style-for-w6149e1eabc385-0-0-1\" >\t\t\t<div class=\"textwidget\"><ul>\n<li>Liderar los procesos de planificaci\u00f3n, ejecuci\u00f3n y an\u00e1lisis estad\u00edstico del mercado.<\/li>\n<li>Implementar estrategias que le permitan desarrollar bienes de servicios aplicando m\u00e9todos de investigaciones con base en necesidades del consumidor y cliente.<\/li>\n<li>Identificar los segmentos del mercado para distribuir eficientemente los productos y servicios.<\/li>\n<li>Estudiar redes de abastecimiento y distribuci\u00f3n apoyadas en tecnolog\u00eda de punta.<\/li>\n<li>Estimular la creatividad para los procesos de ventas.<\/li>\n<li>Conocer los perfiles de los cliente, consumidores, compradores y usuarios para una utilizaci\u00f3n de mercadeo y ventas.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-2690-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-2690-1-1-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"2\" ><div id=\"padding-programas\" class=\"panel-widget-style panel-widget-style-for-2690-1-1-0\" ><div id=\"pl-w636c203eb89a3\"  class=\"panel-layout\" ><div id=\"pg-w636c203eb89a3-0\"  class=\"panel-grid panel-has-style\" ><div class=\"columnas_info_program_class panel-row-style panel-row-style-for-w636c203eb89a3-0\" id=\"columnas_info_program\" ><div id=\"pgc-w636c203eb89a3-0-0\"  class=\"panel-grid-cell\" ><div class=\"columnas_info_program_celda panel-cell-style panel-cell-style-for-w636c203eb89a3-0-0\" ><div id=\"panel-w636c203eb89a3-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w6149e1eac24f3\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eac24f3-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eac24f3-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eac24f3-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"ico_info_programa\" class=\"panel-widget-style panel-widget-style-for-w6149e1eac24f3-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-15be6fc1a39e\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w6149e1eac24f3-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eac24f3-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"text_info_programa\" class=\"panel-widget-style panel-widget-style-for-w6149e1eac24f3-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Duraci\u00f3n<\/strong><\/p>\n<p>6 Semestres<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w636c203eb89a3-0-1\"  class=\"panel-grid-cell\" ><div class=\"columnas_info_program_celda panel-cell-style panel-cell-style-for-w636c203eb89a3-0-1\" ><div id=\"panel-w636c203eb89a3-0-1-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"1\" ><div id=\"pl-w636c203eb89ad\"  class=\"panel-layout\" ><div id=\"pg-w636c203eb89ad-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w636c203eb89ad-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w636c203eb89ad-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"ico_info_programa\" class=\"panel-widget-style panel-widget-style-for-w636c203eb89ad-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-15be6fc1a39e\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w636c203eb89ad-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w636c203eb89ad-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"text_info_programa\" class=\"panel-widget-style panel-widget-style-for-w636c203eb89ad-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Valor del semestre<\/strong><\/p>\n<p>$1.854.070<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-w636c203eb89a3-0-1-1\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"2\" ><div id=\"pl-w6149e1eac7581\"  class=\"panel-layout\" ><div id=\"pg-w6149e1eac7581-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6149e1eac7581-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eac7581-0-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"ico_info_programa\" class=\"panel-widget-style panel-widget-style-for-w6149e1eac7581-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-15be6fc1a39e\"\n\t\t\t\n\t\t><\/div><\/div><\/div><\/div><div id=\"pgc-w6149e1eac7581-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w6149e1eac7581-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"text_info_programa\" class=\"panel-widget-style panel-widget-style-for-w6149e1eac7581-0-1-0\" >\t\t\t<div class=\"textwidget\"><p><strong>Registro<\/strong><\/p>\n<p>SNIES: 104218<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w636c203eb89a3-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w636c203eb89a3-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w636c203eb89a3-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"3\" >\t\t\t<div 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